Personal Insoles (Atoma Ishit)
Premium personal anatomy comfort insoles we design specifically for your foot to support each feet specifically throughout the day. Engineered with cushioning technology to reduce fatigue and provide arch support for all-day wear. Perfect for athletic shoes, casual sneakers, or work boots. Lightweight and durable construction fits most shoe sizes. Enhance your comfort and keep your feet feeling fresh, no matter where your day takes you.
Delivered in 1–3 days
Easy 14-day returns
1-year warranty
Official Israel reseller
Consultation and booking by phone 052-422-4042
Personal Insoles (Atoma Ishit)
About the Technology
Step 01 — The Studio Visit
After your purchase, we invite you to our studio in the center of Tel Aviv for a 3D foot scan, pressure test, and walking gait assessment. In just 10 minutes, we define your current and potential foot problems and recommend the insoles and shoes that will improve your comfort and stability — whether you're walking, working, or doing sports.
Step 02 — The Science
Our technology traces back to 1946. Over the last 24 years, it has scanned more than 12 million feet worldwide, helping hundreds of thousands of customers improve their quality of life.
Step 03 — The Craft
Every pair of insoles we produce is built on rich data about your foot shape and movement pattern — letting us craft personal insoles with a level of accuracy off-the-shelf options can't match.
Step 04 — The Value
Atoma Ishit customers get 50% off shoes in our store, plus up to 30% back through the government medical cashier — making personalized comfort more accessible than ever.
What people
are saying
Author's nameAdd customer reviews and testimonials to showcase your store’s happy customers.
Author's nameAdd customer reviews and testimonials to showcase your store’s happy customers.
Author's nameAdd customer reviews and testimonials to showcase your store’s happy customers.
Author's nameAdd customer reviews and testimonials to showcase your store’s happy customers.
Author's nameAdd customer reviews and testimonials to showcase your store’s happy customers.
Discover More
Every stride analyzed — every shoe personalized.
From lab-tested form to street-ready comfort.
Run smarter. Feel better. Perform longer.
A New Standard in Precision Running
We combine real gait science, premium materials, and elite running brands to deliver shoes that fit not only your feet — but your movement.
Find your next pair that feels designed just for you.
Real Motion Analysis
Every MotionLab shoe recommendation is backed by treadmill-based gait testing.
We capture your running form in real time — so you can find the perfect shoe for comfort, speed, and balance.
Science in every step
Performance redefined.
Comfort engineered
Motion perfected
Built for Endurance — On Track and Street
MotionLab shoes are designed to transition seamlessly between training sessions and everyday life.
Run, walk, or stand all day — your stride stays supported and light.
FAQs
Please read our FAQs page to find out more.
How do I know which shoe is best for my gait?
Use this text to answer questions in as much detail as possible for your customers.
Can I book an in-store gait analysis?
Use this text to answer questions in as much detail as possible for your customers.
What’s the difference between MotionLab models?
Use this text to answer questions in as much detail as possible for your customers.
Do you ship internationally?
Use this text to answer questions in as much detail as possible for your customers.
What if my size doesn’t fit perfectly?
Use this text to answer questions in as much detail as possible for your customers.
Are MotionLab shoes suitable for walking or standing jobs?
Use this text to answer questions in as much detail as possible for your customers.